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Associate Director, Events Marketing

King of Prussia, PA, US
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Summary

Events Marketing, Associate Director

The Center for Breakthrough Medicines (CBM) is on track to be the largest single-site cell and gene therapy contract development and manufacturing organization (CDMO) in the world. CBM’s mission is to accelerate the delivery and affordability of lifesaving and life-changing therapies from discovery to market by offering a complete solution for the development and commercialization of cell and gene therapies. CBM is located just outside of Philadelphia in the Heart of Cellicon Valley; set on 300 acres with 2.4 million square feet of life sciences lab and manufacturing space, allowing clients to scale their development and manufacturing needs without ever having to change sites, while providing employees a true community campus experience focused exclusively on life sciences.

This leader is focused on CBM’s event program ranging from the industry’s largest user group and industry events to global sales and employee meetings and conferences. A visionary, this team leader owns the strategy, content, and implementation of exciting, engaging, and flawless experiences, directing a team of in-house digital and event experts. This highly visible role offers a unique opportunity to reimagine and architect the company’s go-to-market strategy for events that are focused on brand expansion and demand generation across a spectrum of virtual and live venues.

This critical team member will come in with fresh ideas and new thinking, including using emerging technologies and platforms to drive business results while creating amazing experiences. It works closely with marketing executives and eco-system partners to create and align programs with company strategy and program goals. A passion for technology, digital marketing, and a data-driven mindset is part of the skillset of this key executive.

Responsibilities

  • Collaborate closely with marketing leadership and cross- audience teams to identify opportunities for brand activations and sponsorships that align with marketing key priorities
  • Identify industry tradeshows and company hosted events that will drive customer engagement and brand promotion
  • Manage vendor relationships to ensure event needs are met
  • Collaborate with key stakeholders to determine the audience event strategy, goals and objectives for each event
  • Recommend tactics to support goals, measure and report on the success of each event
  • Curate and execute impactful customer experiences
  • Lead the selection of venues, budgeting, securing sponsorships, handling logistics, handling event marketing, negotiating with sub-contractors and evaluating event effectiveness that drives sales and generate awareness
  • Drive stakeholder conversations to gain alignment
  • Manage day-to-day operations of the global marketing events calendar and mange budget tracking for assigned events
  • Collaborate closely with cross audience stakeholders to identify brand event KPIs, metrics, and create reporting dashboards for marketing, sales, and medical leadership
  • Recommend process improvement initiatives to help streamline and optimize the event planning and evaluation process globally
  • Ensure excellent customer service and superior customer event experience
  • Shape and lead the event’s vision, including content strategy and plan, and be accountable for success metrics
  • Oversee event manager as they execute comprehensive events programs
  • Create event marketing plans and provide ongoing reporting against registration, attendees, and overall goals
  • Collaborate across the organization to ensure consistent alignment and transparency of event goals and strategies
  • Be the subject matter expert on event trends and recommend new event opportunities and monitor competitor event activity
  • Oversee all pre-event and post-event communications and marketing initiatives
  • Manage vendor relations and ensure compliance with corporate rules and guidelines

Qualifications

  • Bachelor’s degree (business, marketing, communications is highly preferred)
  • 7+ years of experience in event strategy, planning and execution, preferably in pharma services industry
  • Experience in planning a diverse portfolio of events
  • Experience in planning events in EU, UK and APAC a plus
  • Experience in identifying and building event KPIs, metrics and ROI reporting highly preferred
  • Ability to travel domestically and internationally (upto 30%)
  • Strong written and verbal communication skills, strong business acumen, able to effectively negotiate
  • Strong Excel and PPT skills
  • Strong communicator and influencer

Associate Director, Events Marketing

King of Prussia, PA, US
Apply Now >