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Sr. Product Marketing Manager

Summary

The Sr. Product Marketing Manager role will lead garnering deep customer insights, building market segmentation, developing product and portfolio positioning, crafting market development strategies, defining tactics and content, ensuring operational readiness, and sustaining market growth. This individual will ideate and deliver brand and product campaign strategies, marketing materials, messaging, identify target customer relationships, website content, and various other projects/programs directly promoting CBM products. This individual will cross-functionally work with multiple business units, the commercial team, and other functions to develop and launch differentiated product offerings and solutions to cell and gene innovator companies. The Sr. Product Marketing Manager works well in a fast-paced environment, is organized and able to dynamically prioritize between short-term asks and long-term business needs.

Responsibilities

  • Strategically partner with business unit leaders to understand market needs and translate into differentiated solutions
  • Create clear, effective, and integrated strategies, plans, and tactics for current and new product launches, such as content development, customer engagement, customer experience, and lead generation.
  • Analyze and incorporate key market and clinical trends, customer needs and segmentation, disease state insights, and competitive offerings for the development of the product’s commercialization strategy.
  • Support the tactical execution of select marketing initiatives delivering against predefined strategies to achieve product and business objectives and goals.
  • Lead the development and execution of promotional materials and programs directed at key customers with an eye towards driving awareness and education.
  • Develop deep insight into the buyer personas for your BUs, the buyer journey, and use this insight to help guide messaging and content creation.
  • Work with subject-matter experts (SMEs) within your BU to create and maintain marketing and sales assets that appropriately target buyers throughout their journey. Assets include positioning/sales guides, sales playbooks, case studies, whitepapers, eBooks, product demonstrations, infographics and more

Qualifications

  • Big picture thinker who can identify solutions to meet evolving Business Unit and enterprise priorities.
  • Passionate, results-oriented, and driven by collaborative outcomes.
  • Positive and resilient in the face of change and challenge.
  • Flexible to new methods, approaches – comfortable pivoting to meet the moment.
  • Organized and polished with excellent executive presence.
  • Strong writing abilities, presentation skills, and stakeholder management.
  • Excellent communication and presentation skills, including the ability to engage with cross-functional team members at all levels of the organization.
  • Familiar with marketing automation tools such as Hubspot, and Google Analytics.
  • Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done.

Education & Experience

  • Bachelor’s Degree in Life Sciences, Business or Marketing.
  • 8+ years of professional work experience in life science, biopharma, CDMO’s (cell and gene therapy a plus)
  • Demonstrated ability to successfully launch and market products in a highly competitive market.
  • Previous experience analyzing client needs, setting and managing expectations, and influencing decisions.
  • Ability to thrive in a fast-paced environment with multiple competing priorities.

July 29, 2022

Director, Public Relations & Corporate Communications

Summary

We are seeking a strategic communications leader to enhance CBM’s brand and reputation with internal and external stakeholders. As our Director, Public Relations & Corporate Communication, you will use your passion for media, trends, and storytelling to cultivate strong relationships with top-tier cell and gene therapy media, give direction to PR and media agencies, and build our corporate communications strategy. The ideal candidate will have an excellent understanding of the pharma, biopharma industries and key skills such as proficiency at analyzing data, identifying trends, making media strategy recommendations that help promote the corporate narrative and help build a positive reputation for CBM through its lifecycle. The exact level of this position will be based on experience and qualifications, and as such, we encourage all interested candidates to apply.

Responsibilities

·Helps define public relations and internal communications strategies for the organization that achieve business objectives and convey the unique value of the company, its science, and its products

·Builds and enhances relationships with external media outlets, including news, business, and industry trade publications, with both traditional and digital media; garner local, regional, and national coverage of the company to meet objectives

·Actively manages and directs external agency partners; coordinates with the company’s collaborative corporate partners

·Defines and manages the strategy, planning, and implementation of a robust social media presence

·Supports the development of all corporate communications materials, including press releases, Q&As, website content, executive talking points, fact sheets, social media materials etc., in collaboration with external agency colleagues, corporate partners, and internal colleagues in investor relations, government affairs & policy, legal, business development departments, and other parts of the organization

·Prepares company spokespeople for media interviews and other engagements, including training spokespeople, as needed, and ensuring that the company’s most frequent spokespeople are prepared to address key issues as they emerge

·Identifies external opportunities, including media interviews, speaking engagements at industry conferences, and other forums to showcase company thought leadership

·Works collaboratively with colleagues across the organization to ensure alignment and visibility of communications initiatives across functions

·Owns responsibility for creating and keeping up-to-date critical corporate messaging vehicles, including the company website, investor relations decks, and company activities on social media

·Creates high quality, persuasive, and strategic presentations for an audience that includes pharma partners, senior management, and board of directors

·Proactively and reactively manages corporate reputation and risk in traditional and social media, where appropriate

·Provides strategic counsel to senior executives on matters related to corporate communications

·Leads the coordination of communications efforts within the company; is the strategic hub for well-coordinated and organized communications across multiple internal groups; works collaboratively with colleagues across the organization to ensure alignment and visibility of communications initiatives across functions

·Manages external agencies and vendors

Qualifications

·Bachelor’s degree in communications, public relations, marketing, life sciences, or related field

·5-10 years of communications and public relations experience in a biopharma, or biopharma services (CMO, CDMO) or at a public relations firm working with biopharma or biopharma services clients, cell and gene therapy experience a plus

·Strong understanding of scientific concepts and ability to translate technical language into laymen’s terms

·Experience in leading cross-functional initiatives and overseeing critical communication projects involving digital and personal communications

·Demonstrated experience crafting and executing successful traditional media, social media, and internal communications strategies

·Experience working with high performing teams and demonstrated ability to collaborate, facilitate, influence, and organize across multiple groups and levels of an organization

·Excellent written and verbal communication skills, and exceptional attention to detail

·Unquestionable ethics and integrity

March 21, 2022